Ministry of Defense

Ministry of Defense Pop-Up Store

Recruiting new employees in an innovative and creative manner is a well-known challenge of our time. We helped our Ministry of Defense with this challenge during their recruitment campaign for civilian employees. One of this campaign’s slogans was: “turn your career upside-down!”. We brought this slogan to life by building an upside-down pop-up store at Rotterdam Central Station. Passers-by could stop by this upside-down pop-up store to see how they could turn their career upside-down by working for our Ministry of Defense. In addition, there were three holoboxes placed elsewhere at Rotterdam Central Station showing various personal stories of civilian employees, and a special bus drove through the country the whole week, from which information about working at our Ministry of Defense was given.

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YearJune 2023
LocationRotterdam Central Station