Ministry of Defence

Purple NECtar x Innovation in Defence

For the Defence innovation event, we created an opening show that felt like a briefing — the start of a mission. An operational introduction that immediately pulled visitors into the tension between threat and innovation. On a gigantic mesh screen, a holographic projection world unfolded: cinematic visuals, light effects, and audio that we transformed into a full field experience. The audience was no longer just spectators, but a team in preparation. We took them into the field, to the front lines — where innovation isn’t an idea, but a chance of survival. Where technology is integrated under pressure, in action, in real time. The briefing was reinforced by contributions from three top-level speakers: the Chief of Defence, the Commander of COMMIT (Materiel & IT Command), and the former Deputy Minister of Defence of Ukraine, who conveyed with razor-sharp clarity how innovation — right now, in this very moment — makes the difference between life and death. From that charged energy, we also conceived, designed, and developed the Challenge Awards — from script and sleek graphic design to custom music and the decisive moment when innovators received their recognition.